Well, to be honest I’m of mixed feelings on this matter. On one hand I think that yes, Google PageRank is still probably the quintessential-est of the cornerstones in the Google’s method to catalog and prioritize websites across the Internet, and distribute them across Google SERPS (search engine results pages). On the OTHER hand, I cannot help but feeling, based on my readings as well as my own observations – that Google’s algorithm must have grown exquisitely sophisticated over the years, meaning that it’s now harder than ever to come up with simple formulas that allow to effectively promote a website while aiming specific keywords. Whereas no more than one decade ago, things were as straightforward as better pagerank = better placement, the recent developments in the mother of search engines have fashioned the process of search engine optimization into a complex and multi-layered science. That just goes to say… nowadays if you want better SEO Results, it’s really best to rely on someone who does that for a living. Because they’ll probably make a much better job at it than you would, and they’ll pretty much pay for their own work, from the increased business you’ll likely get from increased exposure.
Catch my drift? Sometimes growing up in business is as simple as learning how to improve and expand upon one’s labor network and social sphere of influence. The new media present us with a golden opportunity to pursue such exploits, and even though the Internet gold rush is (fortunately) done and over with, there’s still an immense potential for online entreprenmeurs and online businesses in general to grow. Think about it, and if you’d like to see hard data, just check these graphics I retrieved from the link up there:
